Zurich Insurance has axed its ‘Z’ logo from certain social media channels after the letter became a Russian pro war symbol.
The company said it was removing the logo – a white Z on a blue background – because it did not want to be misinterpreted as supporting Russia in the conflict.
In a statement, the company said: ‘We are temporarily removing the use of the letter ‘Z’ from social channels where it appears in isolation and could be misinterpreted.
‘We’re monitoring the situation closely and will take further actions if and when required.’
The logo, which is a white Z on a blue background, is being removed by the company as it said it did not want to be misinterpreted as supporting Russia in the conflict.Pictured: The company’s logo at its headquarters in Zurich, Switzerland on January 13 (file image)
The letter Z has been used to mark Russian military vehicles in the Ukraine conflict.It has also appeared on buildings, roads, cars, t-shirts and flags in Russia as a sign of support for the war Pictured: A Russian tank marked with a ‘Z’ in Mariupol, Ukraine on March 24